Stainless International announced its intent to supply 12,000 tonnes of cold rolled products into Europe by 2011 through a strategy of development and expansion.

The strategic development of the company is centred upon its commitment to its customers and outstanding service, but it will also require the business to expand its existing facilities. Plans are under way to enhance the UK facilities to be able to store and process more products, whilst the back-office team is constantly seeking ways to further streamline operations and enable customers to self-serve their requirements.

A third element of the strategy for growth is the change in the company identity. Andrew Holland, managing director of SI explained:

“We are a fast moving, innovative supplier in an international market and we need a brand identity that reflects the way we do business. We are very pleased with the improvements to the brand itself and we are looking forward to developing our new web site further so it becomes an interactive business solution for our customers.”

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